How a realtor team can text leads over iMessage with an AI assistant
Most teams run lead texting from a real estate CRM such as Follow Up Boss or GoHighLevel, or hand it to an AI service such as Structurely, and those send SMS. If you want your own AI assistant to answer leads as iMessage on their iPhones, Claw Messenger gives it an iMessage line with RCS and SMS fallback, and your CRM stays the record for every lead.
The short answer
Connect your assistant to Claw Messenger, register each new lead who asked to be contacted, and let the assistant reply, answer questions and offer showing times. A five-person team can start on Pro at $50 a month for 15,000 messages and up to 50 active leads.
- Best for
- Teams that run, or want to run, their own AI assistant and want leads to see iMessage instead of a short code or plain SMS.
- Not for
- Teams that want a finished CRM with texting built in, a native Follow Up Boss or GoHighLevel connector, or texting cold or purchased lists.
At a glance
| What Claw does | Gives your assistant an iMessage line; replies come back to the assistant |
|---|---|
| Channels | iMessage first, automatic RCS and SMS fallback |
| CRM connection | No native Follow Up Boss or GoHighLevel integration; connect through the REST and WebSocket API or an n8n workflow |
| Who it texts | Registered leads who asked to hear from you |
| Small team | Pro: $50/month, 15,000 messages, up to 50 registered contacts, 20 distinct recipients per rolling 24 hours |
| Larger team | Agency line (by request): $199/month after $250 onboarding, up to 10,000 contacts, 50 new conversations per day |
| Sending number | Assigned by Claw Messenger, not your agents' cell numbers |
| Mac needed | No |
What do realtor teams use to text leads?
Prices from each provider's own pricing page, checked 6 November 2026.
| Option | What it is | Texting channel | Published price |
|---|---|---|---|
| Follow Up Boss | Real estate CRM with two-way texting and built-in AI features | Texting from the CRM; iMessage not mentioned | Grow $69/user/month; Pro $499/month for 10 users |
| Structurely | AI lead follow-up over SMS, email and voice | SMS; iMessage not mentioned | Plans not published; SMS from $0.02 per message |
| GoHighLevel | CRM and marketing automation platform | SMS billed as usage; iMessage not mentioned | From $97/month, plus usage for numbers and SMS |
| Claw Messenger | iMessage API for the team's own AI assistant | iMessage, with RCS and SMS fallback | Pro $50/month (15,000 messages, 50 contacts); Agency line $199/month after $250 onboarding |
If you want lead routing, a pipeline, dialing and texting in one product with no build work, a real estate CRM is the better fit. Claw Messenger is the messaging line for an assistant you run; it does not replace the CRM.
How does the assistant follow up a new lead?
- A lead comes in. Someone fills in an inquiry form that asks for permission to text, and the lead lands in your CRM.
- Your workflow registers the lead. A CRM webhook or an n8n workflow adds the lead's number to Claw Messenger (
POST /api/routes) and asks the assistant to reply. - The assistant sends the first text. It introduces itself, names the team, and asks one useful question, such as the area and budget. The message goes out as iMessage when available, otherwise RCS or SMS.
- The lead replies. The reply reaches the assistant's WebSocket listener. The assistant answers from your listings and offers showing times from your calendar.
- The CRM stays current. The assistant writes a note or moves the stage through the CRM's own API, and hands the conversation to an agent when the lead is ready or asks for a person.
- Closed leads free their slot. Remove a lead you no longer text (
DELETE /api/routes/{phone}) to make room for new ones.
For what happens between your assistant and the lead's phone at each step, see how Claw Messenger works.
Where does Follow Up Boss or GoHighLevel fit?
Keep the CRM as the system of record. Claw Messenger has no native Follow Up Boss or GoHighLevel integration today, so the connection is yours to build:
- Outbound: send from code with the REST API or the WebSocket, or from self-hosted n8n with the Claw Messenger community node. The node sends messages; it does not trigger on inbound replies.
- Inbound: replies arrive on a WebSocket your assistant keeps open. The assistant then writes back to the CRM. Follow Up Boss documents endpoints for people, notes, events and webhooks, and HighLevel documents contacts and webhooks.
Test the round trip with your own phone before you point real leads at it: send one message, reply, and check the note lands on the right CRM record. See iMessage CRM integration and the n8n guide.
Which plan fits a five-person team?
Start with Pro at $50 a month. It includes 15,000 sent and received messages and up to 50 registered contacts at once. New conversations pause once the account has texted 20 distinct people in a rolling 24 hours, so a team with more than about 20 new leads a day will hit that limit.
For more volume, request an Agency line. It costs $199 a month after a one-time $250 onboarding, includes 1,000 messages ($0.005 each after), registers up to 10,000 contacts, and can start 50 new conversations per rolling 24 hours. Leads who text first do not count toward that 50. A brokerage running several teams can give each team its own line. See Agency and plans and limits.
What should the team keep in mind?
- Text people who asked to hear from you. Get texting consent on the inquiry form.
- Say who is texting. The number is Claw Messenger's assigned number, not an agent's cell.
- Stop when a lead asks you to stop, and remove the contact.
- Only registered numbers reach the assistant. A lead texting the number before you register them is not delivered.
- Keep a person in the loop for offers, pricing and anything legal.
Questions about texting real estate leads
Does Claw Messenger integrate with Follow Up Boss or GoHighLevel?
Not natively. As of 6 November 2026 there is no built-in Follow Up Boss or GoHighLevel integration. Teams connect them through Claw Messenger's REST and WebSocket API, or send from an n8n workflow with the Claw Messenger node, and write notes back through the CRM's own API.
Will leads see the text as iMessage?
When the lead's phone can receive iMessage, yes. Otherwise Claw Messenger falls back to RCS or SMS automatically, so Android leads still get the message.
Do the texts come from my agents' cell numbers?
No. The assistant sends from a number Claw Messenger assigns. You do not bring your own number. Tell leads in your first reply who is texting and how to reach a person.
How many leads can a team handle?
Self-serve Pro costs $50 a month for 15,000 messages and up to 50 registered contacts, with new conversations pausing at 20 distinct recipients per rolling 24 hours. A team with more active leads can request an Agency line at $199 a month after $250 onboarding, with up to 10,000 contacts and 50 new conversations per day.
Can I use it to text a purchased lead list?
No. Claw Messenger is for conversations with people who asked to hear from you, such as someone who filled in your inquiry form. It is not for cold outreach or bulk texting.
Related
Prove one lead thread first: connect your assistant, text your own phone, and check the reply reaches it. Plans start at $5 a month.
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